Which key success factors are missing in your collaboration?

Many projects of corporates and startups fail, not because of WHAT they are working on, but because of HOW they are working together.

What conditions matter most for success?
Read on, and we'll tell you what to look out for.
Plus: we made a new tool to get input from your teams, Scoutely Pulse.

What outcome are you aiming for?

First of all, you will need to know what your primary goal is, for collaborating with a startup.
Below find the eight typical outcomes corporates are trying to achieve.
Click on any one of the headings, and you will see the key success factors: the most important conditions to get right. These conditions correlated most heavily with results in research across more than 90 corporates and startups.

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Recognising emerging opportunities and threats
Do you know what your business will need to adapt to? You and your main competitors are not as likely to transform your industry the way startups may. Working with them improves your early understanding.
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Develop new technology or product
Even the biggest companies cannot be at all forefronts at once. Many collaborate with startups to broaden their capabilities and speed up developments.
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Improve internal processes
Within corporates, there is a constant need to make operations more efficient and more effective. More and more new solutions are provided by startups. By spotting the right ones early, you are one step ahead in the competition.
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Expand into new market segments
For efficient and well-focused big businesses it can be hard to understand and penetrate new market segments. Collaborate with a startup which already got some traction, and time-to-market can be greatly reduced.
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Increase your innovation pace
As a result of working together with startups, corporate professionals often change their attitudes and processes. They get better at taking decisions, and speed up processes, resulting in faster innovations.
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Engage in social innovation
Many corporates aim to improve their contribution to societal goals, be it for image reasons today, or to future-proof the business. Startups are often very useful to provide outside perspectives and creative ideas, and get to implementation.
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Energize or inspire employees
Projects with startups offer corporate employees new perspectives and empower them to lead innovation in a fast-paced setting. This can help boost their energy and inspiration.
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Attract talent
Real talent is scarce these days. Collaborations with startups bring in new people with great abilities and strong drive. Corporates can be attractive to them, by having greater resources and market access.

How is your collaboration doing?

Do you know if your collaboration is meeting all the right conditions? And how your collaboration partner sees this?

Spot challenges early on

In many projects, these questions don't get asked enough. When there are challenges, people hesitate to bring them up. People hate to poison the water. They want to keep the other team enthusiastic. So challenges only emerge when they have become real issues.

Set an actionable agenda

In collaborations there is lots of talk about WHAT everyone is doing. At some point you need to talk about HOW the collaboration is doing. Don't wait for team members to come up with issues themselves. The key conditions above work well as discussion starters, because they are objective and  translate into actions. They often suggest aspects partners hadn't thought of.

You can start right now!

To make it even easier, Scoutely has developed Pulse. This quick tool asks all team members how they rate the collaboration. They only have to rank seven key conditions. Both partners receive reports that show how the two teams rank these conditions. Look at these reports together. You will be sure to come up with many actions to improve your ways of working together.

Why wait?

Request access by sending a mail to info@scoutely.com or fill out the form below.

A wide range of business functions across hierarchies and business units are involved in startup collaborations
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A wide range of business functions across hierarchies and business units are involved in startup collaborations
Corporate top management is commited toward the use of startup collaboration to achieve strategic goals
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Corporate top management is commited toward the use of startup collaboration to achieve strategic goals
Corporate has a seat on the board of the startup
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Corporate has a seat on the board of the startup
The contributions of the partners in the collaboration are explicitly written down
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The contributions of the partners in the collaboration are explicitly written down
The partners share proprietary information
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The partners share proprietary information
Corporate top management believes that collaboration with startups plays a role in the future success of the firm
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Corporate top management believes that collaboration with startups plays a role in the future success of the firm
Corporate has a dedicated startup liaison manager who is well-connected in the organization
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Corporate has a dedicated startup liaison manager who is well-connected in the organization
Corporate has a dedicated budget for startup collaboration
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Corporate has a dedicated budget for startup collaboration
In a new startup collaboration, the corporate involves multiple people from different units in the decision-making process
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In a new startup collaboration, the corporate involves multiple people from different units in the decision-making process
An intermediary organization or individual helps to manage and monitor the collaboration
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An intermediary organization or individual helps to manage and monitor the collaboration
Startup provides corporate with entrepreneurial guidance
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Startup provides corporate with entrepreneurial guidance
The partners meet each other regularly in social settings
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The partners meet each other regularly in social settings
The goals of the collaboration are supported by the management of both partners
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The goals of the collaboration are supported by the management of both partners
The partners treat each other as equals
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The partners treat each other as equals
The roles of the partners in the collaboration are explicitly written down
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The roles of the partners in the collaboration are explicitly written down
Corporate top management is committed toward the use of startup collaboration to achieve strategic goals
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Corporate top management is committed toward the use of startup collaboration to achieve strategic goals
Collaboration with startups is well-aligned with the interests of corporate business units
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Collaboration with startups is well-aligned with the interests of corporate business units
Startup provides corporate with technology expertise
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Startup provides corporate with technology expertise
The partners interact frequently and intensely
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The partners interact frequently and intensely
Build-measure-learn is our mantra throughout this collaboration
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Build-measure-learn is our mantra throughout this collaboration
Corporate has streamlined processes to speed-up decision-making when working with startups
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Corporate has streamlined processes to speed-up decision-making when working with startups
The goals of the collaboration were supported by the management of both partners
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The goals of the collaboration were supported by the management of both partners
A stage-gate type of model is used to monitor progress of the collaboration
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A stage-gate type of model is used to monitor progress of the collaboration
Our startup partner has hired employees from our company
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Our startup partner has hired employees from our company

Try out Pulse

Right now we are testing Pulse in collaborations between corporates and startups which have been in progress for at least three months. If you meet these criteria, we will value your feedback and will not charge any fee. Send us your email and we can get you to collect input from your teams within days.

Next meeting you can bring a report to really focus on your joint success!
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