What is the best way to engage start-ups?

Sander van der Blonk
Sander van der Blonk
Mar 27, 2022
What is the best way to engage start-ups?

We now and then get the question: What is the best way to engage start-ups?

Here’s our answer.

Venturing with start-ups is a somewhat ambiguous term.

Some mean one-off promotional events to foster an entrepreneurial culture.

Others suggest new product development, including equity investment, to complement R&D.

There seems to be a tendency for people to attach different meanings to working with start-ups. How to get everyone on the same page?

We group start-up collaboration in three categories based on the desired time to impact and engagement intensity.

See the below picture.

And so, we differentiate engagement to solve problems, tackle challenges, and explore new routes.

It helps create understanding about a situation so that you can discuss the pros and cons of the appropriate engagement form. And the conditions to make it work.

Are you having difficulty aligning people around start-up collaboration?

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