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The single most relevant matching criterium

Olaf Maltha (Netherlands)
October 13, 2020

This question we get asked often: How to select a startup?

There is much misunderstanding that sometimes also causes language confusion of Babylonian proportions.

The fact is: You can have strong and weak startups, but it all depends on the context.

So, here are three scenarios with the most discerning criterium that we recommend:

1. If you were to scout startups for financial investments: The best in the market objectively verified.

2. If you were to scout startups for procurement: The best according to your solution requirements.

3. If you were to scout startups for challenges and co-innovation: The best on trust and compatibility -which is personal.

What’s your view? Which criterium do you use? Let us know.

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